Media Talk Shows in Pakistan and its Impact on Audience Behavior

Abstract

What is the effect of violence in media talk shows on the audience, whether they are interested in these talk shows or not? People in Pakistan have electronic media access, but after digital media, the situation has changed. The violence in talk shows has an impact that makes audiences prefer digital media to talk shows or analysis. This study aims to investigate the impact of talk shows on the Pakistani audience. They took political leaders as unserious. This study focuses on the violent impact that Pakistani talk shows have on their audience. In Pakistani society, political talk shows are considered entertainment shows. This study is based on quantitative research, with 10 questions. The demography of this study is based on the participants of Karachi, including students, youth, and social media users with the age limits of 15 to 20, 21 to 30, and 31 to 50. The participants have said they have been impacted by abusive content; they blamed the anchor and guest both for abusive language. Participants also said that the anchor consciously asked such questions that create a violent environment, and TRP, political leaders getting attention, and violent behavior are normal in media. Participants also have the same impact on the audience.