Depiction and Broadcasting of Intangible Cultural Heritage of Pakistan through Social Media.

  • Irfan Ullah Department of Archaeology , Universiti Sains Malaysia, Penang, Malaysia.
  • Muhammad Akram Soomro Department of Mass Communication, The University of Pnjab, Lahore, Punjab, Pakistan.
  • Rameez Ali Mahesar Department of Media & Communication Studies, Shah Abdul Latif University, Khairpur, Sindh, Pakistan.
  • Khalid Rehman Department ofBusiness Administration, Gomal University, Dera Ismail Khan, KPK, Pakistan.
Keywords: Intangible Cultural Heritage, Pakistan, The Social Media


The position of intangible cultural heritage (ICH) in the face of the wealth of information and skills that are passed on from one generation to another. (ICH) is expressed through the progression, expressions, knowledge and skills they represent and the associated objects and cultural spaces that people differentiate as a component of their cultural heritage that they describe through the generations and are regularly rebuilt, ensures that humanity is the simplest form of identity and continuity. Intangible cultural heritage is vital for the existence and development of society. Pakistan is a country with a culture of Indus Valley civilization of over six thousand years. All provinces of the Islamic Republic of Pakistan have their own distinct cultures and traditions. This rich intangible culture is in an exceptionally very fragile state and must be lost due to various internal and external factors and will be preserved and promoted. This article presents some phenomena and intangible cultural heritage of Pakistan through social media. The possible role of social networks in the process of preserving intangible cultural heritage (ICH) is to provide space, information and the dissemination of innovation. The areas of intangible cultural heritage (ICH) that focus on strategies and desire the role of online media are growing with the development of the latest online knowledge, research tools, analyses and visual presentation. Sharing is at the heart of the awareness process, with social networking sites, online promotion, digital objects (ICH) representing, educating and reviving.