SHRAFAT ALI SAIR1; AAMIR SOHAIL2; SADIA RAFIQ3. Examining the Dynamics of Fashion Trends, Self-Brand Congruence, and Consumer Engagement, with a Mediating Lens on Brand Trust in Customer-Brand Relationships. Academic Journal of Social Sciences, [S. l.], v. 7, n. 2, 2026. DOI: 10.54692/ajss.2023.07022072. Disponível em: https://ojs.lgu.edu.pk/index.php/ajss/article/view/75. Acesso em: 22 oct. 2026.