ZOYA TANVEER1; AMIR IKRAM2,*; FARAH SAMREEN3. Navigating Brand Loyalty: The Dynamic Interplay of Engagement, Attachment, and Usage Patterns. Academic Journal of Social Sciences, [S. l.], v. 7, n. 2, 2026. DOI: 10.54692/ajss.2023.07021983. Disponível em: https://ojs.lgu.edu.pk/index.php/ajss/article/view/94. Acesso em: 22 oct. 2026.