Shrafat Ali Sair1, Aamir Sohail2 and Sadia Rafiq3 (2026) “Examining the Dynamics of Fashion Trends, Self-Brand Congruence, and Consumer Engagement, with a Mediating Lens on Brand Trust in Customer-Brand Relationships”, Academic Journal of Social Sciences, 7(2). doi: 10.54692/ajss.2023.07022072.