Shrafat Ali Sair1, Aamir Sohail2, and Sadia Rafiq3. “Examining the Dynamics of Fashion Trends, Self-Brand Congruence, and Consumer Engagement, With a Mediating Lens on Brand Trust in Customer-Brand Relationships”. Academic Journal of Social Sciences 7, no. 2 (February 25, 2026). Accessed October 22, 2026. https://ojs.lgu.edu.pk/index.php/ajss/article/view/75.