Shrafat Ali Sair1, Aamir Sohail2, Sadia Rafiq3. Examining the Dynamics of Fashion Trends, Self-Brand Congruence, and Consumer Engagement, with a Mediating Lens on Brand Trust in Customer-Brand Relationships. ajss [Internet]. 2026 Feb. 25 [cited 2026 Oct. 22];7(2). Available from: https://ojs.lgu.edu.pk/index.php/ajss/article/view/75