Zoya Tanveer1, Amir Ikram2,*, Farah Samreen3. Navigating Brand Loyalty: The Dynamic Interplay of Engagement, Attachment, and Usage Patterns. ajss [Internet]. 2026 Feb. 25 [cited 2026 Oct. 22];7(2). Available from: https://ojs.lgu.edu.pk/index.php/ajss/article/view/94