Academic Journal of Social Sciences (AJSS )

Articles

• Business Incubators: Exploring the Graduated Incubates Entrepreneurs’ Experiences in the Context of Pakistan

  Darakhshan Safdar, Urooj Qamar

  001-024

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• Navigating Brand Loyalty: The Dynamic Interplay of Engagement, Attachment, and Usage Patterns

  Zoya Tanveer, Amir Ikram, Farah Samreen

  025-042

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• Impact of Human Intelligence on Organizational Outcomes: The Moderating Role of Machine Intelligence

  Salman Hameed, Beenish Khurshid, Muhammad Shahzeb Khan

  043-061

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• Determinants of Customers' Behavior for the Adoption of Green Banking Products and Services: UTAUT Model-Based Explanation

  Nisar Ahmad, Bilal Nafees, Hasan Kamran

  062-080

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• Impact of Competitive Strategy, Decision Making Style, Innovativeness and Risk Management on Knowledge Management Practices

  Khudaija Warraich, Rana Muhammad Sarfraz Khan, Muhammad Raza Zafar

  081-094

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• Social Identity Construction: Experiences of Teenage Students with Physical Disabilities in Pakistan Society for the Rehabilitation of Disabled Social Identity Construction

  Bushra Tabassum, Hafiz Mueed UL Rahman

  095-106

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• Connecting the dots of Ethical Leadership and Job Satisfaction: Moderated Mediation Effect of Co-Worker Undermining and Employee Engagement.

  Rizwan Ali, Marwa Shehzadi, Salman Mirza

  107-125

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• The Nexus of Institutional Pillars and Service Innovation in Pakistan's ICT SME Sector: An Empirical SEM Analysis

  Nida Qamar, Fouzia Hadi Ali

  126-149

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• Examining the Dynamics of Fashion Trends, Self-Brand Congruence, and Consumer Engagement, with a Mediating Lens on Brand Trust in Customer-Brand Relationships

  Shrafat Ali Sair, Aamir Sohail, Sadia Rafiq

  150-162

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• The Influence of Cash Flows Volatility on The Relationship Between Leverage and Accruals Earnings Management

  Bilal Ahmed, Zunaidah Sulong

  163-182

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