Consumerism in Modern Times: Necessity and Significance

عصر حاضر میں صارفیت: ضرورت واہمیت

  • Rimsha Kanwal PhD Scholar, Department of Urdu Govt. College University, Faisalabad
  • Dr Abdul Aziz Malik Assistant Professor, Department of Urdu Govt. College University, Faisalabad  
Keywords: Novel, Stylistic, plot, theories, creative, historic, Consumerism, Tradition, Background, Social, Myth, capitalism

Abstract

Consumerism and literature have a complex relationship. Literature often critiques and reflects on consumer culture, revealing its impact on individuals and society. Works like "Fight Club" and "American Psycho" satirize excessive materialism, while "The Great Gatsby" and "The Catcher in the Rye" portray the emptiness of wealth and status. Other authors, like Don DeLillo and Thomas Pynchon, explore the effects of consumerism on human relationships and identity. Literature also explores the commodification of art and culture, as seen in "The Secret Life of Things" and "The Brief Wondrous Life of Oscar Wao". Additionally, authors like Dave Eggers and George Saunders examine the consequences of consumerism on individuals and society, highlighting issues like inequality and environmental degradation. Through these works, literature provides a platform for critique and reflection, encouraging readers to reevaluate their relationship with consumer culture and its values. By exploring the complexities of consumerism, literature inspires critical thinking and sparks important conversations about the role of material goods in our lives.

Published
2024-09-10