I am honored to have been appointed as the Editor-in-Chief of the Academic Journal of Social Sciences (AJSS) which is an open access, quarterly published through double blind peer-reviewed process by the Lahore Garrison University (LGU). Since 2017, AJSS has been an inspiration for Social Sciences research.

To become a leading journal in social sciences in the region, the main objective of AJSS is to provide an intellectual platform for national and international scholars and to promote interdisciplinary studies in social sciences and humanities.

On behalf of the AJSS editorial team, I would like to extend a very warm welcome to the readership of AJSS. I take this opportunity to thank our authors, editors, and anonymous reviewers who have volunteered to contribute to the success of the journal. Our desire for AJSS is to maintain the highest level of ethical integrity, ensuring consistency, & scientific rigor in each of its research articles. To continue to excel and insightfully build for the future, AJSS provides the greatest avenue for sharing outstanding Social Sciences research.

It is no secret that the landscape of scholarly publishing is quickly changing. Across disciplines, new demands and expectations from both authors and readers have encouraged shifting perspectives among editors and publishers. My primary goal as editor-in-chief is to ensure that AJSS remains flexible in attending rapidly shifting communication landscape, while also maintaining and intensifying the high standards of academic excellence. By steadily introducing initiatives to editorial and review processes, I believe AJSS will further develop as a flagship for communicating social sciences research while successfully meeting the evolving needs of its audience. As always, my top priority and that of our distinguished editorial board is ensuring that AJSS continues to publish novel research that advances our field.

I sincerely hope that all social scientists will eagerly access AJSS, as both submitters and readers, for the insightful and stimulating social science that matters and shape our future leading way to extraordinary discoveries.


Dr. Nauman Majeed

Associate Professor,

Dean - Faculty of Social Sciences